About us

About us

About us

Ironing systems & everything to do with ironing

Distribution – Consulting – Sales – Service
All from a single source


Family-owned and operated, Mabi is a German enterprise with its headquarter in Rösrath near Cologne. Mabi is specialized in the direct distribution of housework and ironing products.
Mabi’s European service depots are working closely aligned with its headquarter in Germany. The company offers rental units & pick-up service available across Europe. In doing so, Mabi offers a unique customer service to its customers. With this unique service and excellent product quality, Mabi has been a reliable partner to retail customers, commercial users, hotels, theaters, social institutions and its business partners since 1960.

60er-2 70er-2
                            1960...                                                                1970...


History of a family business

After several years as a travelling salesman, Manfred Bierekofen and his wife Gisela Bierekofen decided to go into business for themselves in 1960. They created the Manfred Bierekofen Metal Goods Import & Export Company. They primarily sold Kettler ironing boards and ironing-related products at trade fairs.
Forty years later they founded the family business MABI GmbH. Since 2001, the company has been led by their son, Marco Bierekofen, as its managing director for operations and sales.

In the early 90s, they introduced the professional steam press, the MABIPRESS, to the market. Over two decades, the Mabipress became an established brand name and is appreciated by discerning private customers as well as corporations and social institutions.
In 2001, Mabi began distributing their products via the Internet. The company has been successfully serving the European online market ever since.
In 2004, Mabi added the MABISTAR ironing system to their product portfolio. The combination of proved and tested quality in combination with the latest technology has made Mabi products the number one choice in the field of semi-professional ironing.
Since 2011, Mabi’s product portfolio has distinguished itself by being compatible with other commercial products and in this way, it has gained access to a significantly larger market share. In 2015, Mabi expanded the distribution channels and, thanks to grandson Merlin Bierekofen, Mabi’s online shop system has been optimized. Now, Mabi products can be bought online, comfortably and securely, across all Europe from every device.
Target audiences

The main target audiences are private households, semi-professional users, small and medium-sized companies, hotels, theaters and social institutions. By using Mabi's own, independent direct sales and product know-how, their sales network is focused on business partners. Service can either be taken over by the end-user or handled anywhere in Europe by our own service team.

“A business is only truly good when it is good for everyone involved”

Out of this corporate philosophy, close partnerships have arisen over more than a half a century. These partnerships are guaranteed by ongoing consideration of consistent market definitions, price security and quality. Mabi's direct sales have been built upon distribution channels they directly control. Mabi passes on its experience and operates as a reliable partner to its customers and business partners. The primary goal of the family-run business Mabi is the distribution and sales of high-quality and reliable products, accessories and their own product combinations.

In the forefront, Mabi emphasize a high price-performance ratio with fast, reliable and personal customer service. The company supports and implements innovations, product developments and the corresponding product combinations. These improvements are forwarded through a fine-tuned, target audience-oriented distribution organization.
"Satisfied customers are our best advertisements"
The praise we receive from our customers as well as the recommendations they give to their family and friends, is the source of our daily motivation. We would like to thank you for visiting our website and hope that you find the information you are looking for.

We would be more than happy to answer any questions you might have.
Please feel free to contact us.